Plant Life Balance (PLB) is the national consumer marketing campaign within the 202020 Vision Program, for the Australian nursery industry. Since its inception, PLB has aimed to raise awareness about the benefits of plants and to deliver a return on investment to levy payers by boosting the demand for green life.
As part of the campaign, an augmented reality greening app was developed for consumers – including the most novice of plant owners – to drive engagement online and across retailers. The mission was to widely spread the wellbeing benefits of ‘going green’, and to show how plants improve our surrounds. More