But how can we gain those important consumer and market insights in order to actively drive sales volumes?
This is the key question being addressed in outcome two of the nursery industry’s latest Strategic Investment Plan (SIP).
The SIP outlines the R&D and marketing priorities for the next five years and is designed to promote innovation, increase demand for nursery stock and ensure a strong, sustainable nursery industry.
Importantly, the outcomes, which have been identified in consultation with growers, are aimed at providing real returns on grower investment. More