Hort Masterclass addressing gaps in the industry

The all new Masterclass in Horticultural Business course has kicked off and the nursery industry is front and centre with a number of industry representatives hitting the books, keen to build their business skillset.

Around 30 industry-minded recipients will spend the next eight months gaining practical management and leadership skills targeted to the horticultural industry, enabling them to take their business and career to the next level.

The course combines the expertise of what is currently ranked the world’s number one university in agriculture and forestry, the Wageningen Research Academy in the Netherlands, with New Zealand’s specialist land-based university, Lincoln, as well as the leading Australian horticulture university, the University of Tasmania.

Several masterclass recipients were selected from within the nursery industry, Sonja Cameron from Cameron’s Nursery in New South Wales, James Edge from Humphris Nursery in Victoria and Heather Huxley from Horticultural and Landscape Supplies in Tasmania.

These nursery recipients have each received an industry-supported scholarship to the value of $10,000, funded by Horticulture Innovation Australia (Hort Innovation) using the nursery levy.

For Cameron’s Nursery owner, Sonja Cameron, the masterclass is filling a gap in the market by providing high level financial, marketing and management guidance that is not available in all horticultural courses and programs.

The course will focus on topics including people and culture, supply chain management, financial management, global trends and business development and strategy.

James Edge, National Sales Manager for Humphris Nursery saw the masterclass as an opportunity build his business skillset. Described as a mini-MBA, the flexible online delivery model means the course material is accessible to recipients when it suits them, working around the demands of managing a business.

Recipient Heather Huxley, Sales Representative for Horticultural and Landscape Supplies in Tasmania, plans to develop their strategic plan to help strengthen the business and set tasks and timelines utilising learnings from the masterclass.

The online course material is supported by three face-to-face intensives, which include visits to businesses across Australia. The hands-on approach provides real-life examples and insight, encouraging recipients to build connections and share industry knowledge.

The next face-to-face meeting is scheduled to take place in Brisbane, Queensland on 14 and 15 July.

The Masterclass in Horticultural Business course will select 30 participants each year for the next four years, as part of Horticulture Innovation Australia (Hort Innovation) Leadership Fund co-investment project.

Applications for the 2018 masterclass will open late 2017 through the University of Tasmania website. More information about when applications open will be coming soon.

Project Code: LP15001

More information:
Masterclass in Horticultural Business course description
Masterclass video
Information on the Masterclass in Horticultural Business
Information on other Leadership Fund co-investment projects