Nurseries around Australia are using eye-catching and creative point of sale displays to prompt customers to think of the role plants play in their homes and to inspire increased sales as part of a new consumer campaign for the industry.
The Plant Life Balance campaign has flourished since its October 30 launch, with a focus on promoting the sale of pot-friendly plant species by highlighting the personal wellbeing and air quality benefits that plants bring to indoor and outdoor spaces.
The campaign reached millions of people in its first week, with over 100 media clips generated in publications such as leading tech site Masahable, Triple J Hack, Herald Sun and The Today Show.
But everyday Australians are not the only ones getting behind the campaign, with retail nurseries jumping on board to use campaign collateral to enhance their public displays and attract customers into adopting one or more of the seven greenspace looks suggested by Plant Life Balance.
The seven looks each have a different theme to inspire consumers tofind plant types that suit their lifestyle and personality. The looks include Jungle Vibes, promoting lush tropical plants like fiddle leaf fig and elephant ear, Desert Dreams, promoting hardy succulent and cactus varieties and Sharehouse Heroes, promoting low maintenance plants like dragon tree and peace lily.
More nurseries are encouraged to get involved and leverage off the campaign to help boost plant sales. To gain accreditation and to access a variety of material, simply visit Plant Life Balance and complete the quick online accreditation quiz.
Once accredited, nurseries will have access to a variety of colorful and modern promotional resources and how-to guides. Materials include:
- Eye-catching promotional videos
- Print ready artwork like bunting, pull-up banners and corflute signage
- Facebook and Twitter friendly artwork
- Easy how to guide on how to use these resources.
The free Plant Life Balance app further supports these resources and is a useful tool for helping consumers try different plant looks in their own home using augmented reality. It can be downloaded via the iTunes or Android online store.
Nurseries are encouraged to join the Plant Life Balance online community via Instagram and Facebook and to share their own campaign displays by tagging @myplantlifebalance on Instagram or @plantlifebalance on Facebook.
Anyone with questions about the campaign are encouraged to get in touch via email firstname.lastname@example.org or call 02 8097 8746.
- Get Plant Life Balance accredited now (password is aloevera)
- Plant Life Balance website
- Download the free app