Thursday, 20 December 2018
The nursery industry’s communication program ensures growers and key value chain members are kept up to date with the latest news and information on R&D and marketing outcomes.
From advances in biosecurity legislation through BioSecure HACCP to an award winning Plant Life Balance app, industry’s levy investment portfolio has ensured a strong return on investment for its levy payers in 2018.
On the frontline of delivering this information is the nursery communications team. In collaboration with industry, the team has developed a library of resources for growers and the supply chain based on the latest R&D and marketing insights.
Grower case studies, videos, newsletters, social media and Nursery Papers are just some of the activities that fall under the communications program. You may have received these in your inbox, via social media or in a Hort Journal every month.
We would like to thank everyone who participated in the program or shared their story. Your contribution saw the program receive more than 150,000 video views, well above industry engagement rates on social media, and widespread media coverage.
As the 2015-2018 nursery communication program wraps up, we look forward to sharing the latest R&D and marketing resources through the next phase, to further support the growth and prosperity of Australian nurseries.
Keep an eye out for the ‘new look’ communications program launching early 2019. It will include familiar outputs such as case studies, videos and technical articles, as well introduce new features to increase awareness and encourage uptake of R&D and marketing.
Outside the communications program, there is an abundance of activity happening across the nursery levy landscape. This includes a new suite of Plant Life Balance looks to mark the industry’s marketing campaign moving beyond the home and into workplaces, shops and cafes.
Developing a capable workforce continues to be a key focus of levy investment with a project being delivered by RM Consulting Group (RMCG), aimed at attracting, retaining and upskilling the next generation of growers and employees. The outcomes of this project will be released next year.
RMCG is also conducting the Global Review of R&D. The project involves looking beyond Australian borders to unearth leading research to advance Australian growers, as well as identify collaborative opportunities with other R&D providers from around the world.
Nursery owners and their staff are eligible for a range of nursery levy funded professional development opportunities. A number of scholarships and tuition fees are being covered for the Hort Masterclass, Green Leaders and Internships Program – you can check these out here.
A recently completed data project saw unprecedented participation from production nurseries. The survey helps to build a better snapshot of industry’s social, economic and environmental contribution. For the first time ever, the survey also included green life customers.
The results of the nursery industry statistics project including the unveiling of a new and improved data tool is coming next year.
Biosecurity underpins a large part of the nursery levy portfolio with four programs currently underway. The programs range from preparing and protecting industry against serious pests such as Xylella, Citrus Canker, Vegetable Leafminer and Tomato Potato Psyllid.
Other biosecurity programs are about equipping growers with effective pest identification resources and tips and tools for best practice. The nursery farm management scheme (FMS) is a technical hub for programs like NIASA, EcoHort and BioSecure HACCP.
With a successful NGIA conference in February 2018 and a range of workshops held around the country, it has been a busy year for the Nursery Fund. Keep a look out for the Tree Stock roadshow coming in early 2019, which is all about equipping industry with the latest guidelines.
From all of us, we wish you a very safe and relaxing festive season. We look forward to working with you in 2019!