What’s to come in 2021 – Communications Program
Wednesday, 20 January 2021
In the coming months, the results from the 2019-20 nursery production and sales statistics will be released. Among other data, this research will give us an accurate estimation of the total farmgate sales of the industry. In 2018-19, the industry’s value was estimated at $2.44 billion and with all reports suggesting 2019-20 was a bumper year for the industry, it’s very likely that we see our value reach new heights. Stay tuned for updates in the coming months.
As we launch into the new year, growers can expect to see fresh updates surrounding new and existing levy funded projects, as well as resources that support continued sales growth and help drive practice change to secure a stronger and more sustainable nursery industry.
A variety of mediums are used through the ‘Nursery industry communications program’ (NY18001) to help ensure the nursery levy payers and community are in the know when it comes to how the R&D and marketing levies are spent. This includes the development of grower case studies, videos, newsletters, blogs, Nursery Papers, podcasts and media releases. More