Invitation packs have been sent to an identified target list of businesses to encourage their participation in the new Nursery Industry Market Research program.
The Industry Reference Group, with the assistance of the State Associations, has worked to establish a statistically relevant group of businesses across the greenlife, allied and growing media sectors to ensure credibility of the data collection and usefulness of reported data. Around 300 businesses across the country have been identified and their contribution to the project is critical to its success.
‘’The target list is not definitive; it is designed to ensure that a minimum level of participation is met before launching the respective reporting. All bona fide businesses operating within the greenlife, allied and growing media sectors, are encouraged to contribute data to the research” said Gerard Sweeney, General Manager of GfK Informark, the organisation collecting data and producing reports. More