Momentum is building behind the new nursery industry market research project. The success of this project is paramount to ensuring the successful implementation of industry strategic planning.
This ambitious project seeks the support of all industry greenlife producers, allied traders and growing media suppliers in the collection of monthly industry statistics. With input into the project extending to producers and suppliers to primary industry, forestry and more, this project is the largest of its kind seen by the nursery industry.
“As Chairman of the IAC, I see this research as the most important levy project we have. The information collected will inform future levy project planning and enable us to accurately measure industry size and growth,” said David Matthews, Chairman of the Industry Advisory Committee, at a recent meeting in Victoria. “Participating businesses will have access to current industry data compared with their own, vital for effective strategic business development” he continued.