What’s to come in 2021 – Communications Program

Wednesday, 20 January 2021

In the coming months, the results from the 2019-20 nursery production and sales statistics will be released. Among other data, this research will give us an accurate estimation of the total farmgate sales of the industry. In 2018-19, the industry’s value was estimated at $2.44 billion and with all reports suggesting 2019-20 was a bumper year for the industry, it’s very likely that we see our value reach new heights. Stay tuned for updates in the coming months.

As we launch into the new year, growers can expect to see fresh updates surrounding new and existing levy funded projects, as well as resources that support continued sales growth and help drive practice change to secure a stronger and more sustainable nursery industry.

A variety of mediums are used through the ‘Nursery industry communications program’ (NY18001) to help ensure the nursery levy payers and community are in the know when it comes to how the R&D and marketing levies are spent. This includes the development of grower case studies, videos, newsletters, blogs, Nursery Papers, podcasts and media releases.

What’s to come?

In the first quarter of 2021, the nursery industry communications survey will be launched. This gives levy payers an opportunity to provide feedback on what information they would like to receive and how they’d like it delivered. Keep an eye out for this to come in February.

The latest insights from the nursery industry statistics project will be released in the first half of the year. These insights will be used to paint an accurate picture of our industry, assisting us to communicate our scale and importance the nation’s economy. The findings will also ensure the nursery business benchmarking tool remains up to date.

There will also be more information to come on the newly contracted biosecurity programs and the continuing career pathways project, as well as the latest on marketing, R&D, general industry news, and Hort Innovation updates.

Make sure you are subscribed to receive the latest on R&D findings, industry updates and innovations our growers are implementing in 2021.

A ‘Nursery industry communications program’ (NY18001) is funded by Hort Innovation using nursery industry levies and funds from the Australian Government.