Wednesday, 20 January 2021
Following the success of the 2020 Trend Report which reached over 9 million plant buying Australians, the 2021 Plant Life Balance Trend Report has been developed in partnership with a panel of Australia’s leading nursery industry experts, academics, and interior stylists.
To inspire Australian plant-lovers – both new and experienced – to continue to fill their homes and outdoor spaces with plants in 2021, the Plant Life Balance team is currently executing a broad scale media relations campaign, supported by social media and further blog content to ‘amplify’ the report, keep greenlife top of mind, and promote the health and well-being benefits of plants.
Funded by Hort Innovation using nursery industry marketing levies, the report was developed through the ‘Industry extension and development of Plant Life Balance’ (NY18005) project, working to promote the value of greenlife in Australian homes, businesses and broader communities.
The Plant Life Balance team will soon be hosting an industry-facing webinar to ‘unpack’ the trends and provide guidance on how you can get the most out of the report in your nursery business marketing efforts, as we look to further build the demand for greenlife. Stay tuned for details on joining this webinar. More