Communications program: A look ahead

Tuesday, 21 January 2020

2019 was a record-breaking year for the nursery industry, with sustained growth seeing the total value of the sector reaching $2.4 billion.

It was also a busy year for the industry, a year which saw the launch of Greener Spaces Better Places, the national Tree Stock Roadshow tour, the progress and commencement of several levy-funded projects, and more.

In order to deliver this information to stakeholders, a library of resources is developed through the ‘Nursery industry communications program’ (NY18001) to share updates on marketing, R&D and general industry updates.

Whether it be grower case studies, videos, newsletters, blogs, nursery papers or media releases, a variety of mediums are used in order to ensure that the nursery community are in the know when it comes to how their levy is spent.

The team is always looking to innovate, and 2019 saw the launch of The Plant Pod podcast hosted by Greenlife Industry Australia and Cox Inall Communications. This quarterly podcast will continue in 2020 and will again feature leading researchers, consultants and growers on project updates, innovations and industry news.

This year is shaping up to be even bigger as the nursery industry looks forward to kick-starting its 2020 communications program, aiming to create an even more informed industry.

In the first quarter of the year, we will be conducting a survey to find out more about how the nursery communications program is being received. This is your opportunity to provide feedback on what kind of information you would like to receive and how best to serve it to you. Look out for it in March.

Also, in the first half of the year, we will be delivering insights from the ‘Nursery industry statistics 2017/18 to 2019/20’ (NY17008), project as well as making a benchmarking tool available to levy-payers. Don’t miss this content which has proved invaluable for many nurseries as they plan for the future.

The insights from the statistics project will be presented through ‘Facts at a Glance’, an annual output which presents a snapshot of the industry and its progress, providing statistics and putting the contribution the nursery industry makes to Australian horticulture into perspective for stakeholders. You can view the 2019 version here.

In 2020 we will continue our regular programming of monthly technical Nursery Papers (available here) and via the Hort Journal along with grower case studies, videos, newsletters all either received via email or across social media channels.

The most important ingredient throughout all previous communications outputs are the industry representatives who volunteered time to participate in case studies, offered insights for nursery papers or quotes in media releases, and the communications team sends its sincere thank you.

We hope to work with even more growers in 2020 and look forward to continuing to share insights from marketing and R&D levies as well as sharing the innovative work our growers are doing.

If you have any feedback or ideas for future communications outputs, please let us know by emailing [email protected]

A ‘Nursery industry communications program’ (NY18001) is funded by Hort Innovation using nursery industry levies and funds from the Australian Government.