March 2nd marks Phase 2 of the industry’s Improve Your Plant/Life Balance campaign. The focus of this year’s campaign is ‘More Trees Please’ which is designed to promote the health and wellbeing benefits of trees to the wider community.
Why ‘More Trees Please’?
Activities such as National Tree Day have resulted in more trees being planted, however the many benefits associated with these trees is still lacking, particularly in urban communities.
There is a growing body of international research which clearly demonstrates that trees:
• Filter air pollutants and provide oxygen that we breathe
• Provide us with a connection to nature and the human senses
• Create places for recreation and enjoyment
• Make life more peaceful, relaxing and stress free
• Make urban streets safer
In addition, shade from tree canopies can reduce energy consumption particularly during warmer months and cool our suburbs by day and night making life more comfortable. The nursery industry is currently researching this through collaborations with CSIRO and Universities across Australia.
Retailer Support – Jump on!
Get ready for Plant/Life Balance Day and access ‘More Trees Please’ promotional material NOW. Visit our below marketing matereials to download the More Trees Please logos and support material and help us communicate the benefits of more trees to the community.
This year we have implemented the use of QR Codes. If you haven’t seen them used before, QR codes are an image that can be scanned using a smart phone or tablet with a QR reader. Once the image is scanned, the phone is automatically directed to a website, in this case www.plantlifebalance.com.au. As an example, you could include this code on your letterhead or store decals. You will see that the website has a fresh new look and is linked to the Plant/Life Balance Facebook page (http://www.facebook.com/plantlifebalance) and Twitter page (www.twitter.com/improveyourPLB)..
If you have any questions regarding ‘More Trees Please’ or Improve Your Plant/Life Balance, please contact NGIA on (02) 8861 5100 or email firstname.lastname@example.org.