Simplifying our marketing message with Greener Spaces Better Places

Thursday, 28 October 2021

Greener Spaces Better Places has evolved, bringing levy-funded marketing activities under the one Masterbrand.

The strategic pivot of Greener Spaces Better Places (GSBP) merges both the consumer and government messaging, providing opportunities for growers to extend their customer base and creating a unified movement that brings the power of plants into the life of every Australian. Private landowners represent the greatest opportunity for increased greenspace, so merging the private and public Greenlife opportunity under GSBP just makes sense.

The new program seeks to connect both consumer and government audiences with relevant and targeted articles about plants, people, and places. Content is planned across the audience segments which aims to bring urban and suburban greening to life.

The rebrand is acknowledgement that a greener Australia starts at home, but it’s bigger than that too.

Every green home counts towards greener streets and suburbs. Using a one-of-a-kind urban green finder, the GSBP community can find out how green their suburb is, how it has changed, and how green it is likely to be in the future.

Greener Spaces Better Places is all about connection too. It helps communities to work together with their local councils to help create more green spaces.

Make sure you watch out for the community facing launch of the Greener Spaces Better Places brand in early 2022. The team will be seeking input and engagement from all industry participants, so stay tuned for more information.

To see the new Greener Spaces, Better Places website, visit:

To find out more, please get in touch with Greener Spaces Better Places at [email protected] 

Greener Spaces Better Places is managed under the levy-funded project ‘5-year nursery industry marketing strategy and implementation plan’ (NY1759), using the Nursery marketing levy. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.